The Right Brain Campaign was inspired by two transformative experiences: working with extremely resilient at-risk kids in NYC shelters and merely surviving as a New Yorker during a treacherous recession. The lengths to which creativity has taken us to save homes, bellies, jobs and wardrobes during this past year has inspired us to celebrate the Right Brain – that half of our noodle that houses creativity, empathy and emotional intelligence – as our most prized asset, against all odds. Whether it be that smashing ad campaign you created to save your job, paying the rent by peddling your belongings on eBay, or finding food for a younger sibling, creativity – our Right Brain – has rescued us by intention or by default, more times than not.

As Right Brainers, we inherently see the value in supporting the development of the next generation of creative minds. By participating in the Right Brain Campaign, you’ll be contributing directly to ART START youth programming through which at-risk youth are given the tools and structure to develop the power of their own Right Brains to transform their lives through the creative process, leading futures determined by their own ideas rather than poverty and statistics.

Click here for more information about The Right Brain Campaign.

Join the campaign here by selecting “monthly” after entering your preferred donation amount: